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Emissions-free mobility meets climate protection
Planet2050 CEO Lucas Zaehringer: "Climate protection needs measurable impact and credible role models"
The Microlino in Planet2050 design tours Germany for 12 months and inspires emissions-free mobility
Planet2050, an internationally active Climate FinTech company based in Berlin, launched the nationwide Impact Campaign "Invest in our Planet" in October. The star of the campaign is a Microlino in Planet2050 design, which will travel to four German metropolises as a stylish and emissions-free brand ambassador. The message is: climate protection and mobility are not mutually exclusive, but are fun!
"Climate protection needs measurable impact and credible role models. Planet2050 therefore supports innovative companies and ideas that drive climate protection. The Microlino fits perfectly with us," says Lucas Zaehringer, CEO of Planet2050. The company is focused on financing projects for the avoidance and removal of CO2 emissions from the atmosphere. The high-quality CO2 certificates generated by nature- and technology-based climate projects are made available to the market.
How the campaign works
The campaign is designed for 12 months and takes the Microlino - the stylish new edition of the Isetta - in Planet2050 design through Hamburg, Berlin, Cologne, and Munich. Every three months, it moves to the next metropolis and the next driver, who, thanks to the emissions-free Microlino, become climate ambassadors for their city.
"The Microlino is the ideal car for our campaign because we can prove that mobility and climate protection are not mutually exclusive, but are fun," explains Renate Christ, Head of Communication & Marketing at Planet2050, about the cooperation. Under the campaign title 'Invest in our Planet', the likeable Microlino tours Germany in a motivating way to draw attention to the fact that everyone can contribute to climate protection. "Be it through emissions-free mobility or through the purchase of Planet2050 shares, with which our climate projects are financed," Christ continues.
To make the Microlino visible on the streets in the four metropolises of Hamburg, Berlin, Cologne, and Munich, Planet2050 initiated a nationwide tender. Christ adds: "We received great applications from many people who explained why climate protection is important to them and how they want to integrate the motto 'Invest in our Planet' into their daily lives as mobile climate ambassadors in their city."
These are the campaign's climate ambassadors:
Hamburg (October–December 2025): Gracjana Schiwek, "I want to be emissions-free and at the same time show that electric mobility can be stylish and suitable for everyday use."
Berlin (January–March 2026): Robin Binder, "I am convinced that only sustainable business models are future-proof. That's why, as a Planet2050 climate ambassador, I want to inspire people to actively shape the sustainable change."
Cologne (April–June 2026): Volker Werxhausen, "I want to prove in my environment that individual mobility and climate protection are not mutually exclusive, but are fun."
Munich (July–September 2026): Magdalena Oehl, "Together with Planet2050, I want to show that climate protection can turn heads, win hearts, and score with style."
All four climate ambassadors consider it important to set an example for climate protection and an emissions-free future. The first handover of the Microlino took place at the beginning of October in Hamburg. This marks the beginning of the 12-month tour as a voice for climate protection and our planet.
About Micro
Since its founding by Wim Ouboter in 1999, Micro has established itself as a pioneer in urban mobility. With the invention of the first kick scooter, Micro coined the term "micromobility." In 2013, Micro expanded its portfolio to include electric mobility and launched the first e-scooter. Since then, the company has continuously developed electric product lines and collaborates with car manufacturers such as Mercedes, Mazda, and Peugeot. The development of the Microlino began in 2015 under the leadership of Wim Ouboter's sons Merlin and Oliver. As a 100% family-owned company, Micro stands for innovation, quality, and sustainability.
More info at Microlino-car.com
About Planet2050
Planet2050 is a leading Climate FinTech company with the mission to permanently remove harmful emissions like CO2 from the atmosphere. By investing in strictly certified climate projects, Planet2050 offers high-quality emission removal certificates for companies and governments that need to achieve their Net Zero goals. Trust in the highest quality of climate projects and CO2 certificates is the basis for the carbon market. This is what Planet2050 stands for.
Planet2050 will be one of the first publicly listed companies in Europe focusing on the CO2 market. Through the planned IPO at the end of 2025, both institutional and private investors will have the opportunity to become shareholders and thus climate investors. Analyses by investment banks estimate CO2 certificates to be one of the fastest-growing asset classes of our generation.
Further information on our Investor Page.
Press Contact Planet2050
Renate Christ, renate.christ@planet2050.earth, +49 176 30 17 32 67
Gesine Hellerich, gesine.hellerich@planet2050.earth
