Invest in Our Planet: Climate Action You Can See

One Year. Four Cities. Four Climate Ambassadors. One Mission.

Since October, our impact campaign “Invest in Our Planet” in Germany has started. At the heart of the campaign is a Microlino in Planet2050 design, touring four major German cities as a stylish, zero-emission brand ambassador. The message is clear: climate action and mobility are not opposites — they can go hand in hand, and they can be fun.

Our First Climate Ambassador Gracjana!

October – December 2025

Hamburg

First Stop of our Tour!

Gracjana Schiwek took over the Planet2050 Microlino as our very first climate ambassador and kicked off the campaign with a joyful ride through her hometown of Hamburg.

🔑 She is the first of four ambassadors who will take the Microlino on the road through major German cities as part of our “Invest in Our Planet” campaign.

The Faces of the Campaign: Each ambassador represents one stage of our nationwide “Invest in Our Planet” campaign.

October to December 2025: Gracjana Schiwek in Hamburg

January to March 2026: Robin Binder in Berlin

April to June 2026: Volker Werxhausen in Cologne

July to September 2026: Magdalena Oehl in Munich

Gracjana Schiwek

Our Climate Ambassador in Hamburg

"I want to be emissions-free and at the same time show that electric mobility can be stylish and suitable for everyday use."

Magdalena Oehl

Our Climate Ambassador in Munich

"Together with Planet2050, I want to show that climate protection can turn heads, win hearts, and score with style."

We bring climate-friendly mobility to where it becomes visible: onto the streets, into everyday life, and into big German cities.

An electric compact car in retro design becomes a rolling statement. Together with the Microlino — an electric reinterpretation of the legendary BMW Isetta — we show how modern climate action works today: concrete, tangible, and without sacrifice.

For us at Planet2050, climate action is not an abstract vision, but an investment in real solutions. Our campaign brings together mobility, design, and climate finance, demonstrating how capital can be directed where it creates real change.
Invest in Our Planet stands for climate action that doesn’t lecture, but inspires — and that you can see.

Volker Werxhausen

Our Climate Ambassador in Cologne

"I want to prove in my environment that individual mobility and climate protection are not mutually exclusive, but are fun."

Robin Binder

Our Climate Ambassador in Berlin

"I am convinced that only sustainable business models are future-proof. That's why, as a Planet2050 climate ambassador, I want to inspire people to actively shape the sustainable change."

Read our Press Realease here!