Invest in Our Planet: Climate Action You Can See
One Year. Four Cities. Four Climate Ambassadors. One Mission.
Since October 2025, our Microlino, “Mike,” has been traveling across Germany in the Planet2050 design. Our climate ambassadors in Hamburg, Berlin, Cologne, and Munich take him along in their everyday lives and share their experiences with electric mobility. With our “Invest in our Planet” campaign, we aim to inspire people to take climate action and show how much joy new ways of getting around can bring. After Hamburg, Berlin, and Cologne, Mike has now arrived in Munich.
Our Climate Ambassador Magdalena!
October – December 2026
Munich
The Faces of the Campaign: Each ambassador represents one stage of our nationwide “Invest in Our Planet” campaign
Volker Werxhausen
Our Climate Ambassador in Cologne
April to September 2026
"I want to prove in my environment that individual mobility and climate protection are not mutually exclusive, but are fun."
Robin Binder
Our Climate Ambassador in Berlin
January to March 2026
"I am convinced that only sustainable business models are future-proof. That's why, as a Planet2050 climate ambassador, I want to inspire people to actively shape the sustainable change."
Gracjana Schiwek
Our Climate Ambassador in Hamburg
October to December 2025
"I want to be emissions-free and at the same time show that electric mobility can be stylish and suitable for everyday use."