Invest in Our Planet: Climate Action You Can See
Four Cities. Four Climate Ambassadors. One Mission.
Our “Invest in Our Planet” campaign launched in Germany in October 2025. At its heart is a Microlino featuring Planet2050 branding. Our climate ambassadors in Hamburg, Berlin, Cologne, and Munich make Mike part of their everyday lives and share their experiences with electric mobility. With our “Invest in our Planet” campaign, we aim to inspire people to take climate action and show how much joy new ways of getting around can bring. After Hamburg, Berlin, and Cologne, Mike has now arrived in Munich.
Currently in Munich: Magdalena Oehl
Our Climate Ambassador in Munich
October to December 2026
“Together with Planet2050, I want to show that climate action can turn heads, win hearts, and make a statement with style.”
Magdalena’s excitement was immediately evident when Mike was handed over to her in Munich: “I’m already in love!” As our fourth Climate Ambassador, she takes over from Volker Werxhausen and continues our “Invest in Our Planet” campaign in the Bavarian capital.
Over the coming months, “Mike” will accompany her in her everyday life. We look forward to following Magdalena’s encounters and experiences.
Munich
The Faces of the Campaign: Each ambassador represents one stage of our nationwide “Invest in Our Planet” campaign
Volker Werxhausen
Our Climate Ambassador in Cologne
April to September 2026
“I want to show the people around me that individual mobility and climate protection can go hand in hand — and be fun.”
Volker accompanied our Microlino “Mike” throughout the Cologne leg of its journey, sharing his personal experiences and insights along the way. With authenticity and enthusiasm, he showed what electric mobility can look like in everyday life.
Now, the journey continues in Munich with Magdalena. We would like to thank Volker for his enthusiasm, his personal stories, and his commitment to our “Invest in Our Planet” campaign.
Robin Binder
Our Climate Ambassador in Berlin
January to March 2026
“I firmly believe that only sustainable business models are fit for the future. That’s why, as a Planet2050 Climate Ambassador, I want to inspire people to actively shape the transition to a more sustainable future.”
Following the campaign’s launch in Hamburg, Robin Binder continued our “Invest in Our Planet” campaign in Berlin. As our second Climate Ambassador, he incorporated the Planet2050 Microlino into his everyday life in the German capital.
Gracjana Schiwek
Our Climate Ambassador in Hamburg
October to December 2025
“I want to travel emission-free while showing that electric mobility can be both stylish and practical for everyday life.”
Gracjana Schiwek kicked things off: As our first Climate Ambassador, she took the Planet2050 Microlino on its journey through Hamburg, marking the start of our four-city tour.